Automatic Notoriety – A history

Most ardent readers of this most celebrated webberzine will know the illustrious history, for those who don’t here is a short and dramatic overview.

He looked over the whole world, eyes peering from behind a laptop, never realising what he were about to do. Thudjing away at his typeboard he spilled secrets and truth in equal measure, choosing the name Automatic Notoriety on a disused street known as blogger.com. He was young then, and stupid, but it didn’t stop him from casual perseverance and occasional little aspirational notes about his life to himself, as he didn’t feel confident enough to share them as they were. One good thing had happened, he had picked a good name for this blog. He knew what he wanted to do, he would take over the world lying there beneath him and he would do it all from his anonymous blog, he would pass comment and woo the world and no one would know it was him. All this as viral videos became  the primary method of communication. It was genius. He’d be a mask in a crowd. Or so he thought.
Upon signing up for this blog, he’d entered details about himself. Little did he know that these details would come back to haunt him, within half an hour.

So after pieces of poorly written unpublished work built up around him in their tens and he never felt confident enough with his ‘work’ or himself, he decided to turn to the darkside. He would start a wordpress. And he would publish occasionally. Nobody knew him before he wore the hummels. Nobody would know him as Mr Hummels. And so the old blogger site was put to death, a slow and overly complicated death which took a couple of times. And wordpress became his sanctuary.
This is that wordpress.
You are those readers that he didn’t have before.
Google earth was the world which he peered over from his laptop.
At least that is what he thought. Until one fateful night, three nights ago in fact, he published something which would bolster his new mysterious identity and would appeal to his stunted following. A post witty and thought provoking, much better than the average ZOO article, something that could make its way into a magazine of real quality.
“What happened?” you ask?
Well he didn’t even get a view, not a single one. Not a fucking bratwurst. What a bunch of cunts.
Perhaps they’ll read it now. Now that this has happened……..

And the rest, the rest is history…


This posts serves to announce a formatting change on Mr Hummels.
We will be introducing a new layout and are currently looking to pay for a domain, win the lottery, publish a physical copy and take on new reporters. If you have money, send it now!

Mr Hummels

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