Recently there have been drastic claims leveled against Mr Hummels. I would like to take the opportunity to put these claims to bed.
It has been intimated that the associate writer behind Mr Hummels and its spectacular fame is a hipster and this assertion is not only damaging, it is wrong.

When accusations like these are made, they are often made on the baseless and contemptible level of the surface. As you may well be aware we have operated at this level before but allow me to go on as the superficiality argument forms not only my defense but my attack.

To be called a hipster due to my scruffy exterior is not only to neglect the rich interior but to tie ourselves monoculturism. Yes, I may be scruffy and wear pieces of clothing which have fallen out of fashion. I may indeed sound like a hipster, but the fashion or lack thereof is not chosen to be contradictory like the hipster it is chosen from a rich seam of cultural sentimentality. The things I wear reflect what I like to listen to, watch and do. They are not baseless and to label them as such is therefore insulting.

If we allow ourselves to label everything different as ‘hipster’ then we end up in the void that we are in. I don’t wear the Hummels in some attempt to resurrect dying fashion or trends, I wear the Hummels because I believe in the Hummels. I am Mr Hummels.

I have had issues with hipsterism not just because it cheapens my own identity but because it also cheapens others. The mass re-sale of bygone eras is inherently wrong. To see a favourite band or magazine or cultural reference being touted by someone who doesn’t know what they are touting often with irony is saddening.

This obviously brings us to the middle ground which exists here; where some young people discover and re-assign meaning to the old. This is where I stand. The problem with this middle ground, which pulls it into the deep, briney hipster underworld, is pretension.
To actively choose and sculpt your identity as you live is not a luxury afforded to those whose fashions we replicate, as so many of them are lived. For me, this has brought me to appreciate classic items which is pretensions in itself (but saves time in fashion shopping). It also brings up the issue that everything we wear has to have meaning or be timeless. If this were a diet – that would constitute an eating disorder. However even this stance has been hijacked. The Kardashians et el. recent adoption of sole black garments has zero class, yet that is the foundation which this style is seemingly built on. What has bothered me about the movement of people wearing black is possibly the movement of people unknowingly to monoculture. The people who sell the clothes must be overjoyed at this trend. How long will they get away with only black before they can reintroduce colour at a huge premium. Baggy black, skinny black then fitted black and finally colour. Is this post-fordian? Is that what meta is?

The monotone of clothing in past has been a political movement or a statement, of grief, revolution, peace, solidarity. Now it expresses nothing. And people don’t seem to notice.You can’t notice something isn’t there if you’ve never seen it in the first place. Art and music have long gone. Colour is on its way out swiftly to be followed by human rights and any underclass-ling.

There is an odd alternative movement which deserves mention here – the neu ravers of the US. The most colourful, crass and un-nuanced cult to ever walk the face of our human-forsaken mother. These rainbow cumshots are an odd last breath of rebellion, part hippies part  punks part ravers, total idiots. The need to constantly live in excess, is a criticism of youth which should be confined to the elderly yet I whole hardheartedly agree that these people are idiots. When did we lose nuance? When did the political debate require a ban on all persons from a single country? Or the total removal of yourself from a situation?
When shit gets awful. Which is about now. Not post-awful, or meta-shit. Just vapid, empty and meaningless.

Eventually the cataloging of redundant fashions, eras etc will end. That will be it, the end of days. I feel it may be soon. Either that or the revolution is on its way.